Study Questions for Test #2 (Winter 2016)

  1. Name and explain three characteristics of Team A in the Google study (the task-oriented team).
  2. Name and explain three characteristics of Team B in the Google study (the process-oriented team).
  3. In the article about Google’s research into the perfect team, Rozovsky (the college student) experienced stress in her study group. Name and explain three things that caused her stress.
  4. What responsibility do 1) introverts, and 2) extroverts have to ensure everyone’s voice gets heard in a team setting?
  5. What can group members do to make the most of their (MBTI) J and P members?
  6. Do body-worn cameras increase or decrease police misconduct? What additional factors contribute to this outcome?
  7. The idea that cameras are able to capture the full story should be taken with caution. Why?(Give examples based on role, geography, demographics, etc.)
  8. Explain how social media management systems can help with tracking, and give three examples of things a company might track.
  9. Explain how social media management systems can help with scheduling, and give three examples of ways to make the most of scheduling.
  10. Explain how social media management systems can help with 1) productivity, 2) analytics, and 3) collaboration.
  11. Name and explain three ways a company can use the HootSuite dashboard to connect with customers.
  12. Name and explain three advanced tactics of the HootSuite dashboard.
  13. In a job interview you are asked what you know about HootSuite. What would you say?
  14. What are the characteristics of a social enterprise?
  15. Give three examples of Canadian social enterprises.
  16. The U.S. Company TOMS is often cited as a good example of a social enterprise. What are the pros and cons of their model?
  17. How does identifying the common questions your audience has help a business in designing a social media strategy?
  18. List six demographic characteristics of a target market.
  19. Companies are often advised to identify the challenges their customers are struggling with. How could this information help in a social media strategy?
  20. Name three types of interesting content a company could create for their blog.
  21. Name three types of Pinterest boards a company might create for marketing and branding purposes.
  22. Name three privacy settings that Facebook users can customize.
  23. Explain what Periscope is and how it might be used by a company.
  24. What is the mission of the website tosdr.org and why is it important?
  25. What are the pros and cons of the app Alibi?
  26. Give an example of how social media has been used in a political movement (discuss the tactics used and outcomes).
  27. Define ROI and explain why it is important in a company’s social media strategy.
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Social Media for Social Good: Infographic

DISCUSSION QUESTIONS (do an online search where necessary to FULLY answer these questions)

  1. What are the characteristics of a social enterprise?
  2. Give three Canadian examples of social enterprises.
  3. The U.S. Company TOMS is a good example of a social enterprise. What is their business model?
  4. What is the difference between “social enterprise” and “cause-related marketing”.
  5. Of the “Campaigns That Went Viral” examples below, which do you find most interesting? Why?
  6. Of the three “Celebrity” examples below, which do you find most interesting? Why?
  7. Can you think of any “social enterprise” or “cause-related marketing” campaigns that you have participated in (e.g. by sharing, watching, talking about, donating, taking action?)

 Social media for social good infographic

This infographic is from MarketingTechBlog.

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